Posts Tagged ‘personal power’

Ownership: Your access to power

December 16th, 2009

As soon as you take full ownership of the problems in your life, you become a powerful man or woman. Full ownership means you accept responsibility for everything that happens to you, whether it’s your fault or not.

I’m not saying that you accept the blame for something you didn’t do. I’m saying that, to become powerful, you must accept responsibility as if you were the cause.

Victim culture

This is a hard concept to grasp, because we’re raised to think of ourselves as victims.

It’s in the interests of government agencies, and law firms, to encourage this mentality. The victim mentality is even taught in school! Unfortunately, several generations of Americans (as well as citizens of many other countries) have been rendered almost helpless.

The victim culture is, I believe, designed to keep us helpless. Its function is to make us increasingly dependent on government agencies. In such a society, the individual slowly becomes less and less able to act powerfully in his or her own best interests.

In the context of The Online Marketing Blog, victim thinking keeps us unsuccessful. It leaves us unable to act in the face of problems that crop up everyday in a business situation. The victim mentality is incompatible with your success in business on the Internet. Here’s an example of how this kind of thinking makes it impossible for a person to succeed…

It’s not my fault I’m fat

An excellent example of the victim culture can be seen in the actions of a New Yorker who took legal action against four popular fast-food restaurants. He says they mislead him about the nutritional quality of the food they serve.

As a result of what he describes as ‘their negligence,’ he has suffered several heart attacks, has diabetes, and other weight related health problems.

The man in question is grossly overweight, and may die years earlier than would otherwise be the case. In my opinion, it’s entirely his own fault. The decision to eat more food than his body needed was entirely his own. Nobody forced him to eat the majority of his meals at fast food restaurants.

Yet this man is not willing to accept responsibility for his own actions, even though he may soon die as a result of his own choices. This man will not admit that the problem lies with him, and as a result his quality of life has suffered terribly.

His inability to take responsibility for the predicament he finds himself in is the reason why this man is not able to make the life changes he needs to make to survive. He needs to wake up, and fast! This man is facing the ultimate fact of life—that it ends. Even in the face of death, this man is unwilling to accept the blame for his own actions.

This man is not unique in America today. Even corporations have gotten in on the act (and it is an act). Consider the despicable actions of the companies that whined and complained about Microsoft, running off to tell tales to the Department of Justice. They’re like a bunch of little kids, throwing a tantrum just as soon as reality doesn’t immediately deliver whatever it is they want this minute.

No responsibility = no power

Personal power is the natural result of a willingness to take responsibility for one’s own life. Without a willingness to fully own one’s circumstances, and to be responsible for them, a person cannot be powerful in their own life.

The man I mentioned above has blamed four corporations for his obesity and lack of health. He admits no culpability of his own. As a result, he is powerless to do anything about his obesity.

He is powerless, because he must rely on disinterested 3rd parties to do the work for him. But it’s not possible to force a person to lose weight and eat a balanced diet.

The man is a fool. His sniveling approach to life, and the blame he readily assigns to others for his poor state of health, are beneath contempt. He is like a spoiled child, quick to blame everyone but himself for the inevitable result of the eating choices he made. Unfortunately, this spoiled child has an equally disgusting lawyer who was all too ready to suck undeserved funds out of 4 successful corporations.

With great responsibility comes…

Imagine how different this man’s life would be if he woke up to himself, admitted that it was his own choice to eat too much fast-food, and so decided to stop doing so. He would lose weight, and the health problems that go with it. In around 10 months, this man would have completely revolutionized his life.

His lack of power in this problem comes directly from his own unwillingness to recognize that he is the source of his problem. Until he does so, a solution to his problem will elude him. In fact, his current approach requires that he remain overweight and unhealthy. The basis of his legal action requires that he continue to endanger his life.

Isn’t that crazy?

There’s an old cliche that states ‘With great power comes great responsibility.’ This saying works in reverse too. With great responsibility comes great power.

The more ownership you take over the events in your life, the more power you’ll wield over the circumstances in which you find yourself. There’s little point trying to ascribe blame, even if you’re justified in doing so. Blaming some 3rd party won’t solve the problem. The solution lies in the actions you take. It lies in your ownership of the problem.

NOTE: I’m not saying that you shouldn’t initiate legal action if it’s required to resolve a matter that can’t be resolved some other way. For example, a neighbor who damages your property, but won’t pay for the repairs, has forced your hand. You’re going to have to initiate legal action to get your money back.

The positive way to deal with complaints

November 27th, 2009

Everybody hates it when their customers complain, don’t they? Yet the way you deal with a complaint can help you become a business success.

Why do I say this? Because complaints almost always come from people who want to continue dealing with you. In other words, they tend to come from the very people who will make your business a success.

Most of us don’t respond well to complaints. We tend to take them personally, as if our very souls were being attacked!

Our first reaction may well be to hit back, or respond in some other non-productive way. That first reaction is instinctive. There’s practically nothing we can do about an automatic reaction over which we have no control, and there’s no point worrying about it. Give yourself a moment to let it happen, and get it out of your system. Then you can focus on a productive response.

We can’t control an automatic reaction to a complaint. We do have control over what we do next. And it’s what we do next that matters.

How to deal powerfully with a complaint

Realizing that a complaint isn’t a personal attack on you, even when it seems that way, is crucial. Because it allows you to act powerfully. Let’s imagine that Jane sells Joe some advertising, and that it fails to generate even one visitor to Joe’s website.

Joe complains to Jane, saying the advertising didn’t work. Joe accuses Jane of ripping him off! This sure sounds like a personal attack. But take a moment, and look at what Joe is really saying here.

It’s clear Joe is upset. He’s lashing out. He invested some money, and that investment didn’t pay off. What Joe is really telling Jane, is that he wants the advertising to work. He has more money to spend, but now he’s going to have to find other companies to spend it on.

How could Jane respond to Joe? She could…

  1. Argue with Joe (fight)
  2. Ignore Joe (flight)
  3. Find out what went wrong (think)

Like everything in life, advertising carries inherent risk. There is always a risk that an advertiser won’t make money. Every advertiser knows this, no matter what they admit to the ad company.

It’s highly likely Joe’s ad is poorly written, and links to an equally poor sales page. Joe is blaming the messenger, rather than getting to the source of his advertising problem. There’s a good chance Joe has no idea how much better his advertising could be.

Unless something changes, Joe is destined to be another business failure.

Use your expertise

Jane is well placed to help Joe, because she has a lot more experience in advertising.

She could argue, telling Joe it’s all his fault because he has a crummy ad. This will certainly cost her a client, and probably increase the bitterness Joe feels towards Jane. She might create a monster who becomes a highly motivated critic of her company. This might cost her several clients.

Jane could choose to ignore him. If she does, she’s lost a client.

What if Jane decided to help Joe? What if she took a good look at his advertising, and properly explained any problems she found. What if she offered to re-run his advertising for free, using a new ad she wrote herself?

If she took this approach, Jane will probably win over a loyal customer. A customer now motivated to sing her praises far and wide. And even if her rewrite doesn’t work, Joe is less likely to lash out given the work Jane has put in on his behalf.

A little criticism can go a long way

Your success ultimately depends on only one person. You. As you run your business from day-to-day, you will upset people. There’s nothing you can do to avoid this, no matter how hard you try. When it happens, don’t respond immediately. Don’t let your natural fight-or-flight response dictate how you communicate with a complaining client.

Take a moment. Calm down. Recognize what your client is really saying to you, and find out what you can do to turn things around.

It’s a curious thing about human nature. We tend to support people who show their humanity by making a mistake, admitting it, and then putting it right.