A quick and easy way to get more business from networking is to set a goal. Your business networking goal should describe a specific outcome to be achieved by a specific date. For example…
- I will meet one new potential client per week
- I will attend 3 extra networking events per month
- I will earn an extra £2,000 from networking this month
The above list contains examples. You should create a single specific networking goal of your own.
As soon as you’ve settled on a special goal, work out what you have to do to achieve it in the time you set. Then add that activity to your diary. For example…
- I will meet one new potential client per week
- To achieve this I will sub one additional BNI Chapter per week
- When visiting the Chapter I will arrange a one-to-one with at least one person in these industries…
- Marketing consultant
- Web designer
- Social Media Marketing consultant
- SEO expert
- IT Support person
- To achieve this I will also ask for highly specific referrals in my own BNI Chapter, such as people in specific companies I’d like to do business with
The above is an example only. You should pick occupations likely to generate relevant business or referrals for you. This highly targeted approach works because it’s clear what a person has to do to achieve his/her goal.
At the end of the time period you set, check your results and see whether or not you achieved your goal. If you did achieve it, either set a new goal or keep doing that activity.
If you didn’t achieve your goal you can change the…
- Goal itself
- The amount or nature of the activity
- Both of the above
This approach works best for your business when you select an income-based goal. You may wish to start with an easier goal, such as a certain number of new introductions. But I recommend you plan to move to an income-based goal. Here’s why…
An income-based goal forces you to think more deeply about the activity you’re doing, and how to maximise the use of your time. This has the power to greatly increase the amount of money you make from business networking.
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Networking is more important than ever to survive in todays turbulent business environment. Setting goals is vital as is trying to keep a positive outlook which will be to your benefit when networking with others.
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