Dr Ivan Misner, the founder of BNI, ranks “timely follow up of referrals” as the #1 trait found among successful business networkers.
Put another way – follow up fast. The longer you leave it, the colder the opportunity gets. And like a yummy steak pie, opportunities are much better when they’re hot!
I’d also add that it’s important to report back to the person who gave you the referral. It’s polite, of course. But also gives you the opportunity to shape future referrals from that person.
If the person referred to you wasn’t exactly what you’re looking for, let the referrer know. And explain what you are looking for, and give pointers about how to uncover the right kind of referral.
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